Web Development / Brand Strategy / Growth

The website that makes you the obvious choice.

Milos Janjic

I built theerosa.com. I built extaticaa.com. I built a 3,000-person community from zero. Now I build websites for businesses that want to charge premium prices instead of competing on price. Fixed scope. Fixed price. Live in 7 days. Phone ringing in 60 days or your money back.

See Pricing & Packages Book a 15-min Call
7 days From brief to live
60 days Or money back
3,000+ Community built
15+ Years brand & growth
About

Vision backed by numbers. Creativity grounded in systems.

I started organizing events at 19 in Serbia - nightclubs, foam festivals, New Year's Eve for thousands. By 25, I co-founded one of the largest youth travel franchises in Eastern Europe, delivering 60,000+ people across Europe. Took that model to New York. Then pivoted to financial markets, where I learned to think in systems, risk, and unit economics.

Now I'm in Da Nang, Vietnam, building from zero: a functional luxury chocolate brand engineered around behavioral psychology and adaptogens, a conscious event community around ecstatic dance and movement, and a 3,000+ expat community that's become the connective tissue for internationals in Central Vietnam. Every project I touch fuses the same DNA - brand narrative, community design, and experience architecture that makes people come back.

What I Do

Three disciplines. One operating system.

Web Development

Modern websites that load fast, look great on mobile, and turn visitors into customers. Next.js + Vercel for custom builds. Shopify integration for online stores. Google + AI search optimization so your business shows up when people search. Built theerosa.com (D2C with full checkout) and extaticaa.com (event community).

Brand Strategy

Positioning, narrative architecture, persona development, pricing psychology, competitive differentiation. I build brands that diagnose before they prescribe - naming the customer's problem so precisely they feel understood before seeing the product.

Community Design

From 20-person intimate rituals to 20,000-person festivals. I design the conditions for connection - physical spaces, behavioral scripts, and incentive structures that turn attendees into advocates and customers into practitioners.

Content & Growth Systems

Content strategy rooted in behavioral psychology. Persona-targeted copy, email lifecycle automation, scarcity mechanics, subscription models, and D2C growth architecture. I think in funnels, LTV:CAC ratios, and retention loops.

Pricing

Fixed scope. Fixed price. No surprises.

Three packages. Pick the one that fits where your business is now. Everything below includes hosting, search optimization for Google and AI search engines (ChatGPT, Perplexity), and the 60-day phone-ringing guarantee.

Tier 1
The Visibility Package
$500
+ $50/mo hosting & support
  • 1-page custom website, mobile-first
  • Google search optimization (SEO)
  • AI search visibility (ChatGPT, Perplexity)
  • Google Business Profile setup + optimization
  • WhatsApp + click-to-call buttons
  • Hosting + SSL + monitoring included
  • Live in 7 days
Start with Visibility
Tier 3
The Revenue Engine
$2,500+
+ $150/mo hosting & support
  • Everything in Authority, plus:
  • Shopify or custom checkout integration
  • Product pages, cart, checkout flow
  • Email automation (5-email welcome sequence)
  • 30-day post-launch optimization sprint
  • Competitor intelligence report
  • Live in 14 days
Build the Engine

60 days. Phone ringing more.
Or I work for free until it does.

If 60 days after launch your business isn't getting more calls, more form submissions, or more bookings than before - I keep optimizing for free. Different copy. Different layout. Different SEO angles. Until it works. Most agencies build a site and disappear. I'm staking my fee on the outcome.

How It Works

Three steps. One form. Live in days, not months.

01

Send Info

30 minutes of your time. One form. Photos of your business, what you sell, who you serve, your contact details. That's it. No 5 meetings, no committees, no slow agency back-and-forth.

02

I Build

Your site is built using your real reviews, your real story, and brand voice that converts. You see a preview within 3 days. One round of revisions included. Built on Next.js, hosted on Vercel - the same stack the world's best web companies use.

03

Go Live

Your domain, your site, your customers. Live in 7-21 days depending on package. You own everything. I optimize for the next 30-60 days to make sure your phone actually rings. Then it's yours.

Portfolio

What I've built.

Web Development - Available for projects

Custom Websites & Online Stores

Modern web development - 2024-Present

I build websites that do real work. Fast loads, mobile-first design, conversion-focused layouts, and search optimization for both Google and AI search engines (ChatGPT, Perplexity). Stack: Next.js, Tailwind, TypeScript, Shopify Storefront API, Vercel hosting.

Live builds: theerosa.com (full D2C chocolate brand with Shopify checkout, i18n, MDX blog, quiz funnel, email capture), extaticaa.com (event community, booking integration). Plus a growing portfolio of demo and production sites for trade businesses.

Next.js Modern stack
Shopify E-commerce ready
SEO + LLM Google & AI search optimized
7 days Typical landing page turnaround

Real sites for real businesses.

Custom-built sites across two markets. Real reviews, real services, real positioning. Every site below was built in under 7 days using each business's actual Google reviews and details.

Wellness Studios - Singapore

Boutique yoga and Pilates studios in Singapore's premium districts.

Trade Businesses - Australia

Custom websites for plumbers and trade businesses across Melbourne.

Melbourne · Plumber

VIC Plumbing Maintenance

123 five-star reviews · 24/7 emergency · 7-year warranty

View Demo →
Melbourne · Plumber

Melbourne Metro Plumbing

239 reviews · 4.9 stars · Residential & commercial

View Demo →
Melbourne · Hot Water Specialist

Expert Hot Water

244 reviews · Solar Victoria accredited · Heat pump specialists

View Demo →
Melbourne · Plumber

Velaqua Plumbing

24 years · 177 reviews · $0 callout fee

View Demo →
Melbourne · Drain Specialist

NorthPro Plumbing

141 reviews · Pipe relining specialists · Inner north Melbourne

View Demo →
Melbourne · Water Filtration

Select Plumbing & Gas

100+ reviews · Whole-house filtration · Family owned

View Demo →
Melbourne · Drain Specialist

Blocked Drain Plumbers

10+ years · 90 reviews · Decade of repeat customers

View Demo →
Melbourne · Plumber & Gas

Northcote Plumbing & Gas

294 reviews · LIC 106006 · Days, not weeks

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Melbourne · Emergency Plumber

Aplus Plumbing

114 reviews · 10-minute response · Gas specialists

View Demo →
Melbourne · Shower Specialist

Master Shower Repair

70 reviews · 10-year warranty · No renovation needed

View Demo →
Melbourne · Plumber & Gas

Fitzroy Plumbing & Gas

100% 5-star reviews · Inner Melbourne · Gas certified

View Demo →
Melbourne · Emergency Plumber

OnCall Emergency Plumbers

473 reviews · No holiday surcharge · Same-hour response

View Demo →
Melbourne · Drain Specialist

Blockage King

20+ years · 151 reviews · 30-minute response

View Demo →
Melbourne · Leak Specialist

Leak Doctor

70 reviews · $10M insurance · 2-7 year warranty

View Demo →
Melbourne · Emergency Plumber

247 Plumber

67 reviews · 15-min response · Australia Day too

View Demo →
Melbourne · Drain Specialist

Drain Blast Plumbing

270 reviews · Master Plumber · RACV 5-Star certified

View Demo →
Melbourne · Leak Detection

The Leak Detection Experts

35 years · No Leak No Charge · Master Builders backed

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Melbourne · Western Suburbs

Purity Plumbing

100% five-star · 28+ suburbs · 24/7 emergency

View Demo →
Erosa Chocolate
Current - Founder & Brand Architect

Erosa Chocolate

Functional luxury brand - Da Nang, Vietnam - 2024-Present

Built a functional chocolate brand from zero - not as a confection, but as a biological intervention disguised as desire. Designed the full brand architecture: 5 product lines mapped to specific psychological states, a proprietary Connection Protocol that turns consumption into a shared ritual, and coded luxury mechanics (waitlists, invite-only, batch numbering) that make scarcity the brand itself.

Developed the complete go-to-market: persona-driven content systems, email lifecycle automation, D2C strategy, and a behavioral product design framework that borrows from psychopharmacology, sensory engineering, and direct response copywriting.

5 Product lines (States of Being)
Full D2C Brand system built
Bar + Jar Dual format strategy
Life of Da Nang & Extaticaa
Current - Founder & Community Architect

Life of Da Nang & Extaticaa

Community ecosystem & conscious events - Da Nang & Hoi An, Vietnam - 2024-Present

Built the largest independent expat community in Da Nang from scratch - a WhatsApp-based ecosystem of 3,000+ members that's become the connective tissue for internationals in Central Vietnam. Entirely organic growth through word of mouth and genuine utility.

On the events side, founded Extaticaa - a conscious movement community producing ecstatic dance sessions, fitness seminars, and community gatherings across Da Nang and Hoi An. Each event is an experience architecture problem - sound, space, flow, and human connection engineered to pull people out of autopilot.

3,000+ Community members
30+ Events produced
~70 Avg. attendance
Organic Growth engine
Lider Travel
Co-Founder & COO

Lider Travel / Fun Group

Youth travel franchise - Serbia & Eastern Europe - 2012-2016

Co-founded one of the largest youth travel franchises in Eastern Europe. Built the operational systems, partnership network, and marketing engine that delivered 60,000+ young people across Europe to curated events and destinations. Managed mergers with competing companies in the space. Created affordable travel programs connecting 20+ nationalities across the Balkans and Europe.

60,000+ People delivered
20+ Nationalities connected
3.5 yrs Scaled operation
American Fun
President & Founder

American Fun

Group travel company - New York, USA - 2017-2018

Took the youth travel model international. Founded a group travel company in New York bridging North America and Europe through curated events and adventures for 18-35 year olds. Designed the brand narrative, trip curation, and community marketing strategy from scratch in a new market.

Belgrade Foam Fest
Sales & Event Manager

Belgrade Foam Fest

Large-scale festival - Belgrade, Serbia - 2009-2012

Part of the team behind the largest foam party in the world. 20,000+ people in Belgrade's universal sports hall, featuring international artists including Axwell, Sebastian Ingrosso, and Benny Benassi. Trained and led a sales team, organized year-round promotional events across Serbia and Europe.

20,000+ Peak attendance
International Artist lineup
MJ Events
Co-Founder & Director of Strategy

MJ Events

Event production - Novi Sad, Serbia - 2010-2016

Co-founded an event production company that organized large-scale New Year's Eve events (four consecutive years), themed parties, team retreats, and promotional events. Partnered with and sponsored 30+ events with Respect DJs. Connected thousands of people through experience-first event design.

Journey

The arc.

2024-Now

Founder - Erosa Chocolate, Life of Da Nang & Extaticaa

Da Nang, Vietnam

Building a functional luxury brand, a 3,000+ expat community, and a conscious event series from zero. Full brand architecture, D2C strategy, behavioral product design, community ecosystem growth.

2022

Co-Founder / Head of Communication

Finansijski Putokaz - Financial media

Co-founded a financial media company covering markets, crypto, economy, and investing. Content strategy, audience building, market analysis communication.

2017-2018

President & Founder

American Fun - New York, USA

Took the youth travel and events model to North America. Brand building, trip curation, and cross-continental community design.

2012-2016

Co-Founder & COO

Lider Travel - Eastern Europe's largest youth travel franchise

Scaled to 60,000+ travelers across Europe. Managed company mergers, built partnership networks across 20+ nationalities, designed the operational backbone.

2010-2016

Co-Founder & Director of Strategy

MJ Events - Novi Sad, Serbia

Large-scale event production. New Year's Eve events, themed parties, 30+ sponsored events. Four consecutive years of flagship productions.

2009-2012

Sales & Event Manager

Belgrade Foam Fest

Part of the team behind the world's largest foam party. 20,000+ attendees, international headliners (Axwell, Benny Benassi). Built and led sales teams.

Toolkit

What I bring to the table.

Web Development Brand Strategy Community Design Content Strategy Event Production Next.js Shopify TypeScript Tailwind CSS SEO Optimization AI Search Optimization Vercel Deployment D2C Growth Behavioral Product Design Copywriting Email Lifecycle Automation Persona Development Pricing Psychology Subscription Models Scarcity Mechanics Partnership Development Experience Architecture Financial Analysis Unit Economics Operations & Logistics Team Leadership
FAQ

The questions I get every time.

How long does it actually take?
Visibility Package: 7 days from when you send your info. Authority Site: 14 days. Revenue Engine: 21 days. I hit these dates. If I miss the deadline, you get a refund on the deposit. I've never missed it.
Do I own the website?
Yes, fully. Your domain, your code, your content, your customer data. I'll hand you the keys to everything. The hosting fee is for me to keep maintaining and optimizing - if you want to leave, you take everything with you, no lock-in.
Can I update content later myself?
Yes. For text and image changes I give you a simple CMS where you can edit pages directly. For bigger changes (new sections, redesigns) the monthly support covers up to 2 hours of dev work. Beyond that it's $80/hour or a flat project fee.
What if I don't like the design?
One round of revisions is included. I show you a preview in 3 days so we can adjust direction early. I've never had a client reject a site - but if you genuinely hate it after one revision, I refund 50% and you're free to go elsewhere.
Why are your prices lower than Australian agencies?
Two reasons. First, I'm based in Vietnam where my overhead is a tenth of Sydney or Melbourne agencies. Second, I use modern tools (Next.js, Vercel, AI-assisted workflows) that let me build in days what agencies take weeks for. The work is premium - the price is structurally lower.
Why so expensive? I can get a $200 Wix template.
You can. It'll load in 4 seconds on mobile, lose 60% of visitors before they see anything, and Google won't rank it. My sites load in under 1 second, are built to convert, and are optimized for the new AI search engines (ChatGPT, Perplexity) that increasingly direct customers. You're paying for a system that brings in customers, not a digital business card.
How does the 60-day guarantee work?
If 60 days after launch your business isn't getting more inquiries than before (phone calls, form submissions, bookings), I keep working for free. Different copy, different layout, different SEO, until it converts. I can offer this because I've done it for my own businesses - and I'm staking my reputation on yours.
Do you only work with trade businesses?
Most of my current work is trade businesses (plumbers, electricians, tilers) and small service businesses in Australia and Vietnam - they get the biggest bang for buck. But I work with anyone serious about owning their online presence: cafes, wellness practitioners, agencies, consultants, product brands. If your business needs customers, I can help.
Start your project

Ready to be the obvious choice?

Book a 15-minute discovery call. I'll give you an honest read on what you need (and what you don't) - no pitch, no pressure.